Bell was founded in 1954 by Roy Richter. Since then, our brand has become a trailblazer in the world of cycling and motorsport helmet design. Our commitment to innovation has led to many of the industry standards you see today. From introducing the first full-face helmet to pioneering cutting-edge safety features like MIPS and Spherical Technology, Bell has always been dedicated to pushing the boundaries of what’s possible in helmet design. Our brand focuses on research and development, which ensures that every Bell helmet not only meets but exceeds expectations in terms of functionality, protection, and fit.
For road cyclists, a bike helmet needs to be more than just protective—it needs to be efficient. Bell’s adult cycling helmets are engineered to provide high-level protection without sacrificing performance. With a lightweight and aerodynamic design, these bike helmets are madedesigned to keep you cool on long ascents, and won’t slow you down during sprints. The inclusion of MIPS technology adds an extra layer of safety by managing rotational forces that can occur during certain impacts, which is extra important when you are riding at higher speeds.
At Bell, we want parents to have peace of mind during all of their children’s cycling experiences. That’s why our kids' bike helmets are designed with the same advanced technologies as our adult helmets. Many models feature MIPS technology, providing an extra layer of protection against rotational impacts. Our children’s helmets also come with a removable visor and ergonomic fit, making them perfect for growing adventurers.
At Bell, we know that cyclists of all skill levels and riding styles all want the best in head protection. This is why we've been at the forefront of helmet innovation since 1954. From road racing to enduro riding, Bell is the first name in helmet safety, getting you from point A to Z with confidence. No matter if you're tearing down technical mountain bike trails or racing on the open road, Bell offers a wide selection of premium bike helmets that deliver the perfect combination of advanced safety technology and lightweight, aerodynamic designs.
It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
